The intelligence platform
Landscape/Technology/Way2B1
Visit website Technology Firm

Way2B1

Unified decision and approval platform built for family office service teams.

SaaS
$1B+ in decisions processedAssets on platform / AUM
01 — Overview

What Way2B1 does

Way2B1 was built by practitioners who ran family offices before building software for them. The CEO brings 25 years of family office experience, and the Chief of Staff came from private wealth management roles at UBS and Credit Suisse. That origin shapes the product: it is organized around the operational realities of serving ultra-high-net-worth clients across multiple entities, not adapted from a generic project management tool.

The platform addresses a specific problem that compounds over time in family offices: decisions, approvals, documents, and task histories scattered across email threads, shared drives, and disconnected systems. Way2B1 centralizes these into a single audit-trailed environment where every approval, signature, and document is linked to the relevant client, entity, or asset. Key capabilities include:

  • Multi-step approval workflows configurable by client, category, and approver percentage thresholds
  • Document management with version control and secure cloud storage
  • Automated task scheduling with assignment tracking and deadline alerts
  • Integration with QuickBooks, Bill.com, Addepar, Google Drive, OneDrive, and calendar platforms
  • An AI assistant (LIFEAI) for autofill, content drafting, and enhanced search
  • A mobile app for iOS and Android supporting on-the-go approvals

Pricing is publicly disclosed, starting at $499.99 per month for five users on the Complete plan and $999 per month for ten users on the Advanced plan. Enterprise pricing is negotiated. The per-user model means costs scale with team size, which buyers with larger operations should model carefully. Way2B1 also serves fleet management and law firm workflows, so family office teams evaluating it should confirm configuration depth for their specific approval structures and entity complexity before committing.

The assessment

Strengths. Collaboration with anyone  across the globe; Secure, single point of access to important information across family operations; Keep a variety of information current, organized and accessible from anywhere; Submission of documents in a secure manner & and automatic backups; Control of expenditures, investments, philanthropic goals and more.; Consolidation communication, documentation, and due diligence; Highly customizable approval processes that adapt to workflows; Management of repairs and projects; Scheduling of preventative maintenance ahead of time; Checklists.

We've doubled our client base while maintaining the same team size, and our service quality has never been better.

On Way2B1, from a family-office user
02 — Product & capabilities

What it covers

Core tasks
  • Managing multi-step approval workflows across clients and entities
  • Centralizing decision records with full audit trails and historical context
  • Tracking documents and signatures with version control
  • Assigning and monitoring tasks across team members with deadline alerts
  • Demonstrating service delivery to clients through service tracking and reporting
  • Coordinating philanthropy and impact investment decisions across organizations
Notable features
  • Configurable approval workflows with percentage-based approver thresholds
  • Document and data management with version control and secure cloud storage
  • Full audit trail for all decisions, approvals, and signatures
  • Automated task scheduling and assignment tracking
  • LIFEAI AI assistant for autofill, drafting, and enhanced search
  • iOS and Android mobile app
  • Multi-workspace management for multiple client entities
  • COLLABORATIVE IMPACT module for cross-organization philanthropy and impact projects
  • General ledger integration with QuickBooks and Bill.com
  • Custom approval workflows by client, category, and workspace
Platform & technology
Mobile AccessArtificial IntelligenceCustom Reporting
03 — Company

The firm behind it

Ownership
Privately held
Software type
SaaS
Headquarters / markets
United States
Offices
San Francisco
Key people
WWayne OsborneCEO & Co-Founder
MMichael SewellChief Technology Officer & Chief Operating Officer
BBrett AbramsChief of Staff
CCasey KetterlingCo-Founder & Client Projects
RRosann AsheHead of People Operations
AAndrew KingHead of Client Success
BBruce YangHead of Product
MMitchell RodriguesVP of Engineering
04 — Clients & fit

Who it’s for

Built for Single Family Office (SFO), Multi Family Office (MFO), Advisors / Wealth Advisors (RIA).

05 — Support & onboarding

Getting it running

24/7 help center access, Zendesk on-demand support, dedicated support representative on Advanced plan

Personalized onboarding plan available on Advanced and Enterprise plans; paid upgrade on Complete plan