The intelligence platform
Landscape/Asset Managers/Rockefeller Capital Management
Visit website Asset Manager / Fund Manager

Rockefeller Capital Management

Global family office services rooted in 140 years of Rockefeller heritage.

Services-only
~$95 billionAssets on platform / AUM
01 — Overview

What Rockefeller Capital Management does

Rockefeller Capital Management traces its origins to 1882, when it was established as the family office of John D. Rockefeller. That institutional lineage is not decorative: it directly shapes the firm's structure, which organizes its private wealth offering under the Rockefeller Global Family Office division, designed explicitly for ultra-high-net-worth individuals, families, and multi-generational wealth management. For family office principals evaluating who to entrust with complex, dynastic wealth, the firm's 140-year track record managing the Rockefeller family's own assets is a material data point that no newly formed competitor can replicate.

The Rockefeller Global Family Office delivers services across several distinct areas:

  • Investment management and opportunistic investing with oversight from an Office of the CIO
  • Wealth strategy, trust administration, and trustee services through affiliated trust entities
  • Philanthropy advisory and donor strategy
  • Business advisory for principals with operating company interests
  • Lifestyle advisory and access to a curated proprietary network
  • A digital client experience portal

The firm operates from more than 50 locations across the United States and maintains an office in London. As of early 2022, it was responsible for approximately $95 billion in client assets. The private wealth business comprises over 45 advisory teams organized into regional divisions, with teams recruited primarily from major wirehouses and boutique firms.

Buyers who prioritize brand prestige, breadth of family office services, and geographic reach across the US will find a credible match here. Firms seeking a technology-first platform, transparent fee schedules, or a non-US primary domicile should look elsewhere. Pricing is not publicly disclosed.

Originally founded in 1882 as the family office of John D. Rockefeller, the Firm has evolved to offer strategic advice to ultra-high-net-worth and high-net-worth individuals and families, institutions and corporations.

On Rockefeller Capital Management, from a family-office user
02 — Product & capabilities

What it covers

Core tasks
  • Wealth management for ultra-high-net-worth individuals and families
  • Family office services including trustee and fiduciary administration
  • Philanthropic strategy and donor advisory
  • Investment management and portfolio oversight
  • Business advisory for principals with corporate interests
  • Lifestyle advisory and access to proprietary networks
Notable features
  • Rockefeller Global Family Office division with dedicated advisory teams
  • Office of the CIO providing centralized investment research and market commentary
  • Trustee services through affiliated trust entities in multiple jurisdictions
  • Philanthropy solutions and charitable giving advisory
  • Digital client experience portal
  • Lifestyle advisory services
  • Opportunistic investing program
  • Advanced wealth planning including tax and intergenerational transfer strategy
  • Business advisory for owner-operators
  • Unique proprietary client network
Assets supported
EquitiesFixed IncomeAlternativesMunicipal BondsPrivate Placements
Platform & technology
Artificial IntelligenceConsolidated View
03 — Company

The firm behind it

Ownership
Privately held
Software type
Services-only
Headquarters / markets
United States, United Kingdom
Offices
Arlington, Atlanta, Austin, Bellevue, Bentonville, Bethesda, Birmingham, Bluffton
Key people
GGreg FlemingPresident and CEO
JJimmy ChangChief Investment Officer
CChristopher DupuyCo-Head, Rockefeller Global Family Office
MMichael OutlawNational Field Director
LLena Mass-CresnikHead of AI Strategy
AAvery SheffieldInvestment Professional
AAlex PetroneInvestment Professional
04 — Clients & fit

Who it’s for

Built for Single Family Office (SFO), Multi Family Office (MFO), Private Wealth Owners / Principals.

05 — Support & onboarding

Getting it running

Dedicated Private Wealth Advisors assigned per client relationship; regional division directors; in-person office network across 50+ US locations and London.