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Prove

Phone-based identity verification trusted by 9 of 10 top US banks.

SaaS
1,500+Clients
01 — Overview

What Prove does

Nine of the top ten US banks rely on Prove for identity verification, which tells you something about where this technology sits in the financial services stack. Prove is a phone-centric identity platform founded in 2008 as Payfone, holding over 200 patents across authentication, identity verification, and fraud prevention. Its core premise is that a mobile phone number, when cross-referenced against a registry of over one billion identity tokens, is a more accurate and less intrusive verification signal than document scans or selfies.

For financial institutions onboarding clients digitally, the friction-versus-fraud trade-off is a persistent operational problem. Prove addresses this through four primary products:

  • Prove Pre-Fill: pre-populates application forms with verified identity data, reducing onboarding time by up to 79%
  • Prove Identity: verifies name, address, date of birth, SSN, phone, and email using phone-based signals without document uploads
  • Prove Auth: passwordless authentication that replaces OTPs and legacy MFA
  • Prove Identity Manager: real-time registry tracking phone identity tokens through lifecycle changes

The platform processes over 30 billion authentication events annually and has been deployed by banks, fintechs, card issuers, and healthcare systems. Published case studies cite a 35% reduction in registration drop-off and a 75% fraud rate reduction at a major card issuer. For a family office or private bank evaluating digital onboarding infrastructure, Prove is an enterprise API vendor, not a point-and-click tool. Integration requires developer resources, and pricing is not publicly disclosed. The platform is oriented toward high-volume consumer onboarding workflows rather than the low-volume, high-touch client relationships typical of single-family offices, making it more relevant to multi-family offices or private banks operating at scale.

Prove's guiding mission is centered around creating an equitable and convenient solution to digital transactions and identity verification processes, designed to open up access to online services around the world and mitigate fraud.

On Prove, from a family-office user
02 — Product & capabilities

What it covers

Core tasks
  • Digital identity verification at onboarding
  • Passwordless and multi-factor authentication
  • Application form pre-population with verified identity data
  • Fraud detection and reduction during account creation
  • Real-time phone identity token management through lifecycle changes
  • KYC compliance support during consumer onboarding
Notable features
  • Prove Pre-Fill: verified identity data pre-population for application forms
  • Prove Identity: phone-based verification of name, address, DOB, SSN, email
  • Prove Auth: passwordless authentication replacing OTPs and legacy MFA
  • Prove Identity Manager: real-time registry of phone identity tokens
  • Trust Score and SIM Swap detection for fraud risk assessment
  • Prove Verified User: user trust and safety designation
  • ProveX Digital Trust Exchange
  • AirKey, Powered by Prove
  • Client and server-side SDKs for fast implementation
  • Optional KYC checks integrated into Pre-Fill workflow
Platform & technology
Artificial IntelligenceData Ingestion
03 — Company

The firm behind it

Ownership
Venture-backed
Software type
SaaS
Headquarters / markets
United States
Key people
RRodger DesaiCEO
RRahul SinghChief Technology Officer
AAshley KiolbasaChief Marketing Officer
AAdi MaromChief Customer Officer
Recognition
  • Deloitte Technology Fast 500 - 2022
  • Deloitte Technology Fast 500 - 2021
  • Deloitte Technology Fast 500 - 2020
  • Deloitte Technology Fast 500 - 2019
  • Deloitte Technology Fast 500 - 2018
  • Deloitte Technology Fast 500 - 2017
04 — Clients & fit

Who it’s for

Built for Advisors / Wealth Advisors (RIA), Multi Family Office (MFO), Investment Teams.

05 — Support & onboarding

Getting it running

Core API functionalities deployable in approximately 5 minutes; one client case study cites live deployment in 48 hours