Practifi

Practifi is a CRM built specifically for RIAs, broker-dealers, and wealth management firms, running on Salesforce’s infrastructure. What makes it distinct from a generic CRM is that it comes pre-configured for wealth management workflows rather than requiring firms to build from scratch. The platform claims 80% faster implementations compared to custom Salesforce builds, which matters for firms tired of multi-year configuration projects that consume staff time before delivering any value.

The platform addresses a specific operational problem: advisors toggling between disconnected systems to piece together a client’s full picture. Practifi centralizes household relationships, task management, compliance records, and engagement history in one view. It also tracks M&A activity, recruiter pipelines, and firm growth metrics, making it relevant beyond just the advisor desk. Key capabilities include:

• AI-powered meeting note capture and automated follow-up generation
• Pre-built workflows for account openings, annual reviews, and money movements
• Role-based apps tailored to advisors, admins, and operations staff
• Named integrations with Orion, Black Diamond, Addepar, and Schwab, plus an open API covering more than 3,000 additional connections
• Add-on modules for client portals, marketing campaigns, sandbox testing, cybersecurity, and native AI (Practifi Intelligence)

For a family office or RIA that already runs Salesforce or prefers that ecosystem, Practifi reduces the configuration burden while preserving configurability. The trade-off is that the platform is primarily positioned for RIAs and advisory firms, not for the entity management or alternative asset tracking needs of a complex single-family office. Teams looking for consolidated reporting across private markets or trust accounting will need to source those capabilities elsewhere and integrate them via API. Pricing is not publicly disclosed.