Percent

Private credit has historically been the domain of institutional allocators with the scale to negotiate directly with borrowers and absorb illiquidity. Percent was founded in 2018 to change that equation for accredited investors, including family offices seeking yield outside public markets. The platform operates as a marketplace connecting investors directly with corporate borrowers across a range of short-duration private debt instruments, with deal terms typically running six to thirty-six months.

The platform is structured around three operational layers: an investor-facing marketplace, a technology infrastructure arm (Percent Technologies) that serves financial institutions with deal origination and syndication tools, and Percent Financial, which handles servicing, compliance, and fund administration. Percent Securities, LLC, a FINRA and SIPC member broker-dealer, acts as placement agent for private placements on the platform. Since inception, the platform has facilitated over $2 billion in transaction volume.

For investment teams evaluating private credit exposure, Percent offers:

• Asset-based securities, secured corporate loans, and diversified blended notes with coupons ranging from approximately 12% to 20%
• Minimum investments as low as $500, with deal-by-deal selection or syndication participation
• Real-time portfolio monitoring, surveillance reports, and borrower-level due diligence data
• A secondary market for positions, with indication-of-interest functionality
• Dedicated investor relations support via phone and email

The platform is restricted to accredited investors and is primarily US-focused, with limited international deal geography noted (Mexico payroll advances appear as an outlier). Pricing is not publicly disclosed beyond a fee structure applied to interest earned on direct investments. Family offices seeking full institutional-grade deal documentation or co-investment structures outside the platform’s standardized format may find the offering constrained. Those looking for a self-directed, yield-oriented private credit allocation with low minimums and transparent deal data will find it well-suited to that purpose.