First Rate

First Rate has operated in wealth technology since 1993, which means it predates most of its current competitors by a decade or more. That longevity shapes the product: the platform covers performance reporting, portfolio analytics, and data services across a tiered market structure that explicitly segments clients by AUM, from sub-$5B firms up to $10B-plus institutions, with a dedicated offering for family offices. For a family office evaluating vendors, this segmentation matters because pricing, implementation depth, and feature sets vary by tier rather than being one-size-fits-all.

The family office offering sits alongside tracks for broker-dealers, RIAs, institutional investors, and alternative asset managers. First Rate also operates a subsidiary in Latin America through its Finantech acquisition and maintains offices in the United States, India, and Hong Kong, giving it a geographic footprint that matters for family offices with cross-border holdings. Key capabilities include:

• Multi-currency performance reporting, added to the platform in 2006
• API access to performance data, available since 2008
• AI, machine learning, and natural language processing features added in 2020
• Data services through a dedicated market segment
• Ecosystem integrations with partners including Refinitiv, FIS, SEI, and AWS

First Rate Vantage and First Rate Ventures operate as separate brands under the parent, suggesting the group is actively expanding beyond core performance reporting into adjacent categories. Pricing is not publicly disclosed, and prospective clients must request a demo or call to obtain commercial terms. Family offices that prioritise a deep performance reporting history and multi-currency capability across complex structures will find a credible option here, though those seeking a narrowly focused family office platform rather than a multi-segment wealth technology firm should weigh how much of the broader product suite is directly relevant to their needs.