Callan

Independent investment consulting backed by 50 years of institutional research.

Advisor / Consultancy Advisory Performance Reporting Portfolio Allocation Portfolio Analytics Research Risk Management 📍 San Francisco
Visit Website Request Info Last reviewed: April 2026

Overview

Callan is an independent, employee-owned investment consulting firm that has advised institutional investors for more than 50 years. Its primary client base consists of pension plans, endowments, foundations, healthcare systems, and insurance assets. Callan Family Office is positioned as a separate, independent firm focused on serving select families and their nonprofit organizations, making the family office offering a distinct but related practice rather than a core business line of the parent firm.

For institutional-grade investment oversight, Callan brings depth that most single-family office teams cannot replicate internally. The firm’s advisory model covers:

  • Asset allocation and asset/liability modeling developed since the 1970s
  • Manager evaluation and selection across public and private markets, including direct partnership evaluations, co-investment screening, and fund-of-funds searches
  • Alternatives consulting with a dedicated review committee and published research on private equity fees and terms
  • Discretionary OCIO services for clients who prefer to delegate implementation
  • ESG integration and environmental, social, and governance advisory

The Callan Institute, established more than 40 years ago, produces proprietary research including capital markets assumptions, benchmarking studies, and private equity fee analyses covering hundreds of partnerships. This research infrastructure distinguishes Callan from generalist advisors and gives clients access to peer-group data that would otherwise require significant internal resources to compile. The firm reports that its clients collectively oversee more than $1 trillion in assets across more than 400 institutional plans. Callan’s family office practice is described as serving “select families,” which implies a limited client roster rather than a broad wealth management platform. Pricing is not disclosed publicly, and the depth of services available to family office clients versus institutional pension clients is not fully detailed on the site.

"Asset allocation gets all the glory as the single most important decision an investor can make, but we believe implementation requires equal care."
Callan

Product & Capabilities

Main Tasks
Asset allocation and portfolio construction for institutional-scale portfolios Investment manager evaluation and selection across public and private markets Alternatives consulting including private equity, co-investments, and fund-of-funds Performance and risk monitoring Discretionary OCIO portfolio management ESG integration advisory
Assets Supported
Private Equity Venture Capital Fund-of-Funds Secondaries Public Equities Fixed Income Alternatives Real Estate Private Credit Insurance Assets
Top Features
Proprietary asset allocation and liability modeling capabilities Callan DNA proprietary manager database for private equity partnership evaluation Annual private equity fees and terms study benchmarking hundreds of partnerships Capital markets assumptions research Alternatives Review Committee for vetting alternative investments Callan Institute education and research library Periodic Table of Investment Returns OCIO discretionary management services Manager search and RFP process support Callan On-Demand Education (CODE) platform
Technology
Services-only

Company

OwnershipEmployee-owned
Total AUM / Assets$1+ trillion (total assets overseen by clients)
Offices
San Francisco
Top Markets
United States
Key People
JK
Jay Kloepfer
Head of Capital Markets Research
DW
David Wong
Senior Vice President, Alternatives Consulting
AK
Ashley Kahn
Alternatives Consulting (author of PE fees research)

Clients & Focus

Firm Type Advisor / Consultancy
Client Count400+ institutional plans, funds, and asset pools
AUM / Assets Tracked$1+ trillion (total assets overseen by clients)

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