Asseta

Most family offices running multi-entity structures eventually outgrow QuickBooks but find that enterprise ERP systems were never built for their specific complexity. Asseta positions itself as a purpose-built alternative, combining a general ledger, investment tracking, banking aggregation, bill pay, and financial reporting inside a single platform designed exclusively for single-family and multi-family offices.

The platform addresses the operational friction that finance teams at family offices encounter daily. Rather than toggling between a portfolio reporting tool, a separate accounting system, and spreadsheets for intercompany activity, users work from one consolidated environment. Key capabilities include:

• Multi-entity consolidation with automated intercompany eliminations and transaction splitting
• Multi-dimensional accounting that lets users tag transactions by fund, entity, family member, asset class, or custom dimension
• General ledger with audit-ready books and pre-built reporting dashboards
• Accounts payable and bill payment workflows integrated with spend management tools
• Connections to custodians and investment platforms including Addepar, Arch, J.P. Morgan, Charles Schwab, Fidelity, and Coinbase
• Support for transactions across 180+ currencies with automated unrealized gain/loss booking

Asseta reports $20B in assets on platform and states that average customers go live within 8 to 12 weeks, with dedicated CPA and engineering support during implementation. The team includes a Head of Finance with CPA credentials and a Senior Solutions Architect with prior family office advisory experience. Customer support runs through Slack, email, and scheduled calls with sub-one-hour response time targets. Pricing is not publicly disclosed, so buyers must contact the team for specific figures. Firms already satisfied with standalone portfolio reporting tools like Addepar may find that Asseta fits alongside rather than replacing them, given the platform’s accounting-first architecture.