Burgiss

Family offices with significant private markets exposure face a persistent measurement problem: public and private assets live in separate systems, benchmarks are inconsistent, and manager performance is hard to evaluate objectively. MSCI Private Assets, formerly Burgiss, addresses this directly through a dataset covering $17.3 trillion in private investments across 28,000+ funds, giving family offices access to institutional-grade benchmarking that most peer-group comparisons cannot match.

The platform is built around several interconnected capabilities that matter specifically to investment teams allocating across asset classes:

• Private i, a portfolio management hub that organises and unifies private asset information with look-through data and performance attribution
• Total Plan Manager for integrated analytics across both public and private holdings, including forward-looking scenarios and risk measurement
• Private Capital Intel for benchmarking and allocation decisions using one of the largest private capital datasets available
• A dedicated Family Offices product offering institutional analytics, benchmarks and reporting tailored to family office structures
• Climate assessment tools that track GHG emissions and support climate-aligned portfolio construction

The Family Offices product sits within the broader MSCI Private Assets suite, which means buyers gain access to the same research-quality data used by pension funds and sovereign wealth funds, including AI-powered due diligence features and anomaly detection. The trade-off is that this is not a lightweight or rapidly deployable tool. Pricing is not publicly disclosed, and the platform’s depth assumes a sophisticated investment team capable of consuming institutional-level analytics. Family offices without dedicated investment staff or those with limited private markets exposure may find the offering more than their operational needs require.