The intelligence platform
Landscape/Technology/Appway
Visit website Technology Firm

Appway

Digital onboarding for personalized investor and advisor journeys.

SaaS
01 — Overview

What Appway does

Appway, now operating as part of FNZ, focuses on digital client onboarding for banks and wealth managers serving private investors. The platform addresses a well-documented friction point: investor onboarding processes that still depend on paper forms, manual document handling, and cumbersome identity verification steps. According to FNZ platform analysis from 2023, average end-investor onboarding takes 2.5 minutes, and advisor onboarding takes 1.5 minutes on the platform.

The platform is designed to handle both straightforward and complex onboarding scenarios:

  • Individual and small enterprise account opening
  • Trust and institutional client onboarding
  • Automated KYC questionnaires and tailored product recommendations
  • E-signature and online identity verification
  • Multi-channel, multi-device self-onboarding flows

LGT, an international private bank with more than twenty global locations, implemented the platform to create a fully digital and integrated onboarding system across its network, providing a concrete reference point for private banking use cases. The platform allows wealth managers to design and control the end-investor experience directly, with paperless processing and zero wait-time after signup.

For family offices evaluating this vendor, the core trade-off is clear: Appway's functionality is oriented toward institutions deploying onboarding at scale, particularly private banks and wealth platforms, rather than single or multi-family offices managing a contained client set. Pricing is not disclosed publicly, and the platform sits within FNZ's broader infrastructure stack, meaning buyers are committing to an enterprise engagement rather than a standalone tool. Teams with a genuine volume challenge in investor or advisor onboarding will find specific capability here; those seeking a general client management or reporting platform should look elsewhere.

We help you offer completely digital self-onboarding, so end-investors can open new accounts in minutes, directly from your website, across any device.

On Appway, from a family-office user
02 — Product & capabilities

What it covers

Core tasks
  • Digital investor onboarding
  • Advisor onboarding
  • KYC questionnaire automation
  • Online identity verification
  • E-signature collection
  • Account opening for individuals, trusts, and institutions
Notable features
  • Paperless digital self-onboarding
  • Automated KYC questionnaires
  • Tailored product recommendations during onboarding
  • E-signature functionality
  • Online identification verification
  • Multi-device and multi-channel onboarding support
  • Simplified data gathering workflows
  • Support for trust and institutional onboarding
  • Zero wait-time account activation after signup
Platform & technology
Mobile AccessData Ingestion
03 — Company

The firm behind it

Ownership
PE-owned
Software type
SaaS
04 — Clients & fit

Who it’s for

Built for Advisors / Wealth Advisors (RIA), Single Family Office (SFO), Multi Family Office (MFO).