Bespoke financial management and lifestyle support for HNWI households.
Managing finances across a principal household, multiple family members, and household staff typically requires stitching together separate banking relationships, expense tools, and manual reconciliation. Bourgeois Bohème addresses this by building a single membership platform, BOBO Famex, that combines segregated spending accounts, customisable card controls, and a back-office reporting hub into one access-controlled ecosystem targeted at HNWI and UHNWI households and the family offices that support them.
The platform is structured around three membership tiers: Essence, Star, and Legend. Each tier determines the number of complimentary sub-accounts for family and staff, card allocations, and fee structures. The Legend tier provides unlimited sub-accounts, a gold-coated card, and unlimited free delegated payments via the BOBO Assistance Team. Specific capabilities include:
Financial services are regulated by the FCA in the UK (through Moorwand Ltd) and by the ACPR in the EEA (through Heuro RSAS), providing dual regulatory coverage for clients across both jurisdictions. Pricing is publicly disclosed: the Essence tier begins at EUR 190 per month or EUR 1,900 annually, while Star and Legend pricing requires direct enquiry. Family offices evaluating BOBO should note it is a spending and payment management platform, not a portfolio management or investment reporting tool. It fits best where a family office needs structured, auditable control over household expenditure across multiple principals and staff, rather than consolidated investment oversight.
"BOBO Famex brings together a powerful combination of everyday financial tools, secure payment technology, and lifestyle support, all within one intuitive platform, where every feature is designed to simplify complex financial lives without compromising control or privacy."Bourgeois Bohème
Pricing estimates are indicative only. Contact Bourgeois Bohème directly for a tailored quote based on your specific requirements.
| Ownership | Venture-backed |
| Top Markets | |
| Key People |
HG
Hugo Gomez
Co-Founder & CEO
TM
Tural Mammadov
Board Member and Founder of TENco
JW
Juliana Wurms
Co-Founder
KM
Katherine Maslova
Chief Business Development Officer
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