Way2B1

Unified decision and approval platform built for family office service teams.

Technology Firm Client Communication Client Portals Compliance Governance Reporting 📍 San Francisco SaaS
Visit Website Last reviewed: April 2026

Overview

Way2B1 was built by practitioners who ran family offices before building software for them. The CEO brings 25 years of family office experience, and the Chief of Staff came from private wealth management roles at UBS and Credit Suisse. That origin shapes the product: it is organized around the operational realities of serving ultra-high-net-worth clients across multiple entities, not adapted from a generic project management tool.

The platform addresses a specific problem that compounds over time in family offices: decisions, approvals, documents, and task histories scattered across email threads, shared drives, and disconnected systems. Way2B1 centralizes these into a single audit-trailed environment where every approval, signature, and document is linked to the relevant client, entity, or asset. Key capabilities include:

  • Multi-step approval workflows configurable by client, category, and approver percentage thresholds
  • Document management with version control and secure cloud storage
  • Automated task scheduling with assignment tracking and deadline alerts
  • Integration with QuickBooks, Bill.com, Addepar, Google Drive, OneDrive, and calendar platforms
  • An AI assistant (LIFEAI) for autofill, content drafting, and enhanced search
  • A mobile app for iOS and Android supporting on-the-go approvals

Pricing is publicly disclosed, starting at $499.99 per month for five users on the Complete plan and $999 per month for ten users on the Advanced plan. Enterprise pricing is negotiated. The per-user model means costs scale with team size, which buyers with larger operations should model carefully. Way2B1 also serves fleet management and law firm workflows, so family office teams evaluating it should confirm configuration depth for their specific approval structures and entity complexity before committing.

"We've doubled our client base while maintaining the same team size, and our service quality has never been better."
Way2B1

Product & Capabilities

Main Tasks
Managing multi-step approval workflows across clients and entities Centralizing decision records with full audit trails and historical context Tracking documents and signatures with version control Assigning and monitoring tasks across team members with deadline alerts Demonstrating service delivery to clients through service tracking and reporting Coordinating philanthropy and impact investment decisions across organizations
Top Features
Configurable approval workflows with percentage-based approver thresholds Document and data management with version control and secure cloud storage Full audit trail for all decisions, approvals, and signatures Automated task scheduling and assignment tracking LIFEAI AI assistant for autofill, drafting, and enhanced search iOS and Android mobile app Multi-workspace management for multiple client entities COLLABORATIVE IMPACT module for cross-organization philanthropy and impact projects General ledger integration with QuickBooks and Bill.com Custom approval workflows by client, category, and workspace
Technology
SaaS SOC 2
Platform
Mobile App
Integrations
QuickBooks Bill.com Addepar Google Drive OneDrive Outlook Exchange Google Calendar Sage Okta

Pricing

Average Annual Cost
$6,000-$12,000/year
Cost Structure
Per-user, flat base fee with tiered plans

Pricing estimates are indicative only. Contact Way2B1 directly for a tailored quote based on your specific requirements.

Company

OwnershipPrivately held
Total AUM / Assets$1B+ in decisions processed
Offices
San Francisco
Top Markets
United States
Key People
WO
Wayne Osborne
CEO & Co-Founder
MS
Michael Sewell
Chief Technology Officer & Chief Operating Officer
BA
Brett Abrams
Chief of Staff
CK
Casey Ketterling
Co-Founder & Client Projects
RA
Rosann Ashe
Head of People Operations
AK
Andrew King
Head of Client Success
BY
Bruce Yang
Head of Product
MR
Mitchell Rodrigues
VP of Engineering

Clients & Focus

Firm Type Technology Firm
AUM / Assets Tracked$1B+ in decisions processed

Support & Onboarding

Onboarding Personalized onboarding plan available on Advanced and Enterprise plans; paid upgrade on Complete plan
Support Options
24/7 help center access, Zendesk on-demand support, dedicated support representative on Advanced plan