Unified decision and approval platform built for family office service teams.
Way2B1 was built by practitioners who ran family offices before building software for them. The CEO brings 25 years of family office experience, and the Chief of Staff came from private wealth management roles at UBS and Credit Suisse. That origin shapes the product: it is organized around the operational realities of serving ultra-high-net-worth clients across multiple entities, not adapted from a generic project management tool.
The platform addresses a specific problem that compounds over time in family offices: decisions, approvals, documents, and task histories scattered across email threads, shared drives, and disconnected systems. Way2B1 centralizes these into a single audit-trailed environment where every approval, signature, and document is linked to the relevant client, entity, or asset. Key capabilities include:
Pricing is publicly disclosed, starting at $499.99 per month for five users on the Complete plan and $999 per month for ten users on the Advanced plan. Enterprise pricing is negotiated. The per-user model means costs scale with team size, which buyers with larger operations should model carefully. Way2B1 also serves fleet management and law firm workflows, so family office teams evaluating it should confirm configuration depth for their specific approval structures and entity complexity before committing.
"We've doubled our client base while maintaining the same team size, and our service quality has never been better."Way2B1
Pricing estimates are indicative only. Contact Way2B1 directly for a tailored quote based on your specific requirements.
| Ownership | Privately held |
| Total AUM / Assets | $1B+ in decisions processed |
| Offices | |
| Top Markets | |
| Key People |
WO
Wayne Osborne
CEO & Co-Founder
MS
Michael Sewell
Chief Technology Officer & Chief Operating Officer
BA
Brett Abrams
Chief of Staff
CK
Casey Ketterling
Co-Founder & Client Projects
RA
Rosann Ashe
Head of People Operations
AK
Andrew King
Head of Client Success
BY
Bruce Yang
Head of Product
MR
Mitchell Rodrigues
VP of Engineering
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| Firm Type | Technology Firm |
| AUM / Assets Tracked | $1B+ in decisions processed |