PEG Companies

PEG Companies is a vertically integrated real estate investment firm founded in 2003 and headquartered in Provo, Utah. The firm partners with institutions, family offices, and individual investors to deploy capital across three core strategies: ground-up development, hospitality acquisitions and repositioning, and residential housing including multifamily and build-for-rent communities. With a 20-year operating history and approximately $2.4 billion in AUM spanning assets across 29 states and two Canadian provinces, PEG controls the full investment lifecycle through five synergistic internal companies rather than relying on third-party operators.

For family offices evaluating direct real estate exposure, PEG offers co-investment access alongside institutional capital rather than a blind-pool fund structure. Its hospitality subsidiary, PEG Hospitality Group, manages over 30 properties under brands including Marriott, Hilton, Hyatt, and IHG, giving the firm proprietary operating data that informs underwriting. Specific strategies include:

• Select-service hotel acquisitions with planned property improvement plans
• Hotel-to-apartment adaptive reuse conversions in markets such as Seattle and Jacksonville
• Build-for-rent single-family communities in high-growth Mountain West and Sun Belt markets
• Ground-up mixed-use and hospitality development in secondary urban markets

Family offices considering PEG should weigh its geographic concentration: despite a national footprint, the firm’s origins and deepest expertise remain in the Rocky Mountain region. The firm does not publicly disclose minimum investment thresholds, fund terms, or fee structures, so direct engagement is required to evaluate deal-level economics. PEG suits family offices seeking an operator-investor with vertical integration across development, management, and capital markets rather than a passive fund vehicle.