MSCI

Family offices managing across public equities, private funds, direct investments, and real assets face a structural data problem: each asset class arrives in a different format, from a different source, on a different timeline. MSCI’s Private Assets suite addresses this directly through its Total Plan Manager platform, which unifies public market holdings, private equity fund data, hedge fund exposures, SMAs, and unstructured assets into a single analytical framework. The result is a consolidated performance book of record that connects benchmarking, risk, and forward-looking scenario modeling in one place, rather than across disconnected spreadsheets or systems.

The family office offering is explicitly positioned as institutional-grade analytics adapted for multi-entity, multi-generational structures. Key capabilities include:

• Look-through exposure analysis across public and private holdings using Barra factor models
• Cash flow forecasting and pacing analysis for private capital commitments
• Climate and GHG exposure tracking integrated into portfolio-level reporting
• Independent credit insights delivered via a Moody’s integration
• Customizable report automation for board-level and stakeholder communication
• Benchmarking against MSCI’s private asset indexes, sourced from over $17 trillion in tracked private investments

MSCI draws on a dataset covering 28,000-plus funds and 589,000 underlying investments, with eight of the ten largest private equity investors globally cited as data and services users as of December 2023. The Private i platform handles portfolio management and performance tracking specifically for private capital, while Total Plan Manager handles the total portfolio view. Pricing is not publicly disclosed, and the depth of configuration likely requires meaningful onboarding time. Family offices with simpler or predominantly liquid portfolios may find the platform more infrastructure than their operations require, but for those managing significant private market allocations across complex entity structures, the breadth of coverage is difficult to match with generic alternatives.