Digitalis

Family office principals face a specific and underappreciated exposure: their personal and organisational digital footprints are public, persistent, and searchable by anyone with a motive. Digitalis is a London-based advisory firm of over 70 people that works to protect and advance the online interests of private clients, including a dedicated practice focused on family offices managing their digital footprints and understanding reputational threats from the internet.

The firm’s offering covers three distinct but connected functions:

• Online reputation management: shaping what appears when a principal, family member, or organisation is searched online
• Online narrative management: a tech-enabled service that regulates search results for specific combination search phrases
• Digital risk and intelligence: identifying threats across the surface and deep web, including data breach exposure, privacy risks, and digital security vulnerabilities

Digitalis also maintains proprietary tools including social media mapping, page change alerts, a URL optimiser, and a monitoring product called Trawl. The firm explicitly advises family offices on topics including data breach identification, removal of personal information from open sources, and crisis communications. It maintains a 24/7 emergency contact channel, indicating responsiveness to time-sensitive reputation or security events. Offices in London and Dubai serve clients across the UK and UAE markets.

This is a services-led firm, not a software subscription. Buyers should expect a consultative engagement model rather than a self-serve platform. Pricing is not disclosed publicly. Digitalis also works across corporate, government, and professional services clients, so family offices are one of several client segments rather than the exclusive focus. Principals dealing with active reputation threats, digital privacy exposure, or the need for ongoing narrative control online are the most natural buyers.